Kathy Cano-Murillo
Crafting a Brand That Lasts

Kathy Cano-Murillo is a Phoenix Latina artist, author, and content creator. Known as The Crafty Chica, she is the founder of the award-winning site, Crafty Chica.com. She is a former syndicated newspaper columnist and now a full-time creativepreneur and has authored a dozen books, including two novels and the best seller – Forever Frida. In this session, Kathy Cano-Murillo will share the creative roadmap she created and used to launch and grow her award-winning brand of 20+ years, Crafty Chica®. You will learn the basics of everything from brand building, multiple revenue streams, book publishing, signature events, social media, product line/licensing, building community, and more. And most of all, how to live your best life doing what you love!

Goodyear City Hall | Canyon Trails Training Room
1900 N Civic Square